Website Adoption and Development for Great North Air Ambulance Service
- Website adoption and ongoing development work for the Great North Air Ambulance Service, one of the region’s most iconic charities.
- Adoption and management of their extensive WordPress website which included a wide range of features.
- Continued support and development of the site against a strategic digital plan. Ongoing developments include major updates and additional features.
The Ambition
Following the initial build of their website, the Great North Air Ambulance team managed their website internally for some time. However, after years of relying solely on internal resources, they sought an agency capable of taking over the existing site. They needed technical support and additional resources to sustain development efforts and ensure the website remained relevant and up-to-date.
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What We Did
With our tailored adoption process, we efficiently grasped and comprehended the site’s intricacies, enabling us to proactively identify areas for immediate improvement. Subsequently, we formulated a comprehensive plan for continuous development to effectively address GNAAS’s requirements and ensure ongoing alignment with their needs.
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Website Adoption
A lot of our clients initially engage with us to adopt their existing website. This is typically due to a lack of internal resources or unsatisfactory account management from a previous supplier.
We have established a successful adoption process that guarantees zero disruption and enables any small improvements to be made instantly. During this process, we highlight areas that might require some TLC, which includes updates, patches, and usability enhancements.
For larger, more complex issues, we assess the scope of work required for completion. This method enables us to gain a comprehensive understanding of the site, its hosting infrastructure, and any integrations, enabling us to handle the website with care and be proactive with any future support.
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Ongoing Development
Clients frequently request website adoption services to ensure ongoing support and development, ensuring the site remains effective and aligned with the overall business strategy. We tailor our support to meet the specific needs of our clients, providing both site and infrastructure support. Additionally, we create a detailed development plan outlining the ongoing requirements and any new features needed for the site.
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Proactive support and enhancements
Once a site has been adopted, ensuring its continued freshness and optimal performance involves providing consistent attention monthly. As an extension of the GNAAS team, we allocate dedicated resources for support, maintenance, and enhancements. This proactive approach allows us to address reactive support needs while also driving continuous improvements and developments across the site.
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